Our Approach
Aimed at delivering a specific, captivating message to your audience, our creative and strategy teams work hand in hand with you to define, refine, and finally produce a stunning piece of interactive communication that sells.
So, go ahead and take pride in what we will accomplish together. We do.
The Process
Because we start with business in mind, our pocess is driven by results — your results.
Our “Purpose-Driven Design” process always yields the expected results; whether that be better brand recognition, a successful product launch, or a migration to the web — your venture can benefit from our unique process.
Services Across the Board
At Ariamedia, we are staffed and ready to provide these services:
— Website Design, Architecture and Strategy
— Interactive Marketing Campaigns
— Content Generation and Copywriting
— Digital Brand Migration and Management
— Technology and Innovation Consulting
Client
The Town of Addison, located in the North Dallas Texas area is home to some of the hippest, most fashionable, forward thinking businesses in the South US. It also plays home to quite a few corporate big boys like Pizza Hut and Mary Kay.
Challenge
Addison approached Ariamedia with the opportunity to collaboratively solve the problem of publishing and keeping current a site the size, nature and profile of a large corporation, but needed to accurately represent a city government.
Unlike most cities, Addison has a great deal of investment in cultivating a very professional brand and message. Ariamedia had to become the stewards of that brand online, and help Addison pull in a new crop of visitors.
Solution
Eye-grabbing design mixed with a heavy amount of useful, highly-sought information came together to create an image that represents Addison in a way that is rhapsodic to their cultural goals.
Ariamedia continually delivered strategic recommendations to the town staff to ensure a well tended, organically growing web presence. We implemented a CSS-driven website utilizing our proprietary Content Management System: Conductor CMS.
Client
Fish is a large-event marketing company focused on providing results to an industry with a history of ambiguity and purpose-decay. Fish's marketing tagline: Capture, Cultivate, Convert.
Challenge
Rise above the rest of the crowd by providing an intriguing face to a marketing company among thousands of marketing companies. The differences Fish offers in solution and approach are vast, but on the surface they promise the same things that the next guy does.
Fish was very interested in arresting visuals, but wanted the benefit of a well-conceived back end website that would drive traffic.
Solution
Ariamedia and Fish's top Marketing Staff worked tirelessly to concept, revise, and refine a message that resounds, and an image that would connect.
We collectively decided to incorporate Flash sparingly and to instead focus on providing a strong foundation for SEO (Search Engine Optimization). In that pursuit we never forgot our initial focus: Build a brand online, drive traffic, and increase sales. Once again we found ourselves in the position of utilizing our expertise in CSS, XHMTL and Flash to accomplish goals that seem to be mutually exclusive.
Client
The Trade Group, one of the largest trade show exhibit designers in the South US, is quickly gaining speed with a new line of portable aluminum extrusion exhibits that are 100% modular. With a 20 year history to back it, this new product line has introduced a new element into a stale market.
Challenge
Ariamedia approached TTG with the idea of rebranding their corporate site — previously designed and implemented in Flash — to accompany the launch of their new product line and expansion.
The challenge that came back came from their Creative Director; “We like the Flash site that we have up right now because it is a real eye-catcher and draws a lot of people to engage.”
The problem that we found with their current system was that being an all-Flash website changes were few and far between because of the complexity in updating the system, and the search engine viability of the site was non-existent.
Solution
Collaboratively, we designed and created a site that represented the “Flash” feeling they were accustomed to, but with none of the limitations of their previous site. Built on a solid XHTML/CSS foundation, with ASP.NET under the hood, we were able to produce a site that was as functional and usable as was their new product line.
The overwhelming success the new site has produced has been tremendous.
Client
Savings Direct Club, a subsidiary of Drive America, was developed to offer substantial savings on products and services to their already well established user-base.
Challenge
Ariamedia was selected to develop a brand image, message, and collateral for the opportunity that would become Savings Direct Club.
Step one in the challenge was to find a name that was unique, recognizable, and set the service apart from competition. Step two; design a brand, website, and collateral that would inspire confidence. And, as is so often the case, Drive America needed it “Tomorrow”.
Solution
Focused on the concept behind the offering, we took a holistic approach to the branding process. We wanted to ensure that the “message” was clearly vocalized in every piece that left our hands.
From branding, to the design, printing and distribution of a direct-mail piece, to the design and implementation of a secured website, Ariamedia and Drive America worked hand in hand to promote a successful company launch.
