The Trade Group
What do you do when the client loves their site, but no one's finding it?
When Ariamedia approached one of the Southwest's largest trade show exhibit designers with rebranding and redesigning their site, they were reluctant to change. They loved their existing site but had to admit it wasn't bringing traffic. The problem was the Flash-heavy design. Changes to Flash sites are complex and time-consuming to make and Flash sites are all but invisible to the search engines that rank and locate them. So, working with their in-house creative Director, we designed a new site that kept the eye-popping “Flash” look they loved, but without the limitations — both engaging and functional.
