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Case Study: Delta Delta Delta
Overview
Delta Delta Delta Fraternity, founded in 1888, began as an organization concerned with the growth and development of the college woman and has evolved into a leader among sororities. Now with over 140,000 alumni members and hundreds of chapters, it is one of the most respected, largest sororities in the world. It is only fitting that with their growth they would require a more sophisticated means of offering their products to their audience.
Challenge
Tri Delta was in the market for an e-commerce solution that would be robust and scalable, one that could grow with the sorority. This commerce system needed to bolster a power-packed feature set, while maintaining easy usability for its multi-author team.
Additionally, there was a need to offer member-specific online coupons and offers within the system. These digital coupons needed to be linked to specific products, and have a variable shelf-life.
Solution
Ariamedia’s Conductor Commerce™ was a perfect fit. Almost out of the box, Conductor Commerce’s™ built-in features were a perfect match for Tri Delta’s needs and worked seamlessly with their existing order-management workflow. Little modification was needed to make this the perfect marriage.
Our system brought Tri Delta from their previous “checkmarks on a clipboard” approach to a fully-automated inventory and service response system with a redundant.
Our best-of-breed product catalog is searchable in a number of ways, making it easy for their clients to quickly find exactly what they were looking for.
Results
Tri Delta received overwhelming positive feedback on the new shopping site specifically in the areas of interface design, functionality and ease-of-use. The Tri Delta online shop created a significant increase in overall sales compared to the organization’s prior commerce solution, and took their shop from local, to global in one step.