Ariamedia Blog: get it while it's hot!
November 15th, 2008
Marketing in a down Economy
By Tony Passarello, Guest Author and Strategic Advisor to Ariamedia
The grim economic news of recent weeks doesn’t table the need to grow your enterprise; it only heightens the sense of urgency to do so and provides a sharp context within which to re-tool your growth strategies.
It should not go unforgotten that plenty of fortunes were made during the Great Depression. Those with cash snapped up tangible assets for cents on the dollar. Construction of factories and skyscrapers stopped, but makers of building supplies and equipment fueled massive public works projects. New car sales stalled, but public transit thrived. Beverage distillers and Hollywood studios alike profited handsomely from providing the masses with inexpensive diversions from sobering workaday news. Barter and resale became widespread retail practices.
In todayʼs new economic landscape, consumers will trade down, and price and margin cuts will become so widespread that theyʼll become an expectation rather than a distinctive competitive advantage. Smart marketers will look not only to hang onto their current customers, but to garner more than their fair share of trade-down. Along with institutional service providers, theyʼll also be looking to automate transactions wherever possible in order to trim their staffs and budgets. The savviest among them will do so in way that bakes into their service and product offerings a value proposition defined by more than just price.
No business or institution wants to present a sloppily branded image, but in the current economic environment marketers and institutions will have far less tolerance for marketing expenditures with predominantly cosmetic outcomes. Theyʼll insist instead on benefits that they can take to the bank. Now more than ever, branding will mean more than talking a sexier talk; it will mean walking a leaner, meaner walk.
It’s been well documented that brands which marketed strategically and assertively in each of the recessions of the last half of the 20th century not only found themselves on the bleeding edge of economic upturn, but emerged with a larger market share as full prosperity returned. Business-to-business service providers who can speak distinctively and convincingly to these simple mandates will continue to capture marketplace attention and grow their businesses. The only certain losers are those who continue to do business as usual, and those who pull in their horns and hunker down awaiting the upturn.
November 14th, 2008
Looking for Ariamedia Products?
In the past few months, we’ve been overwhelmed with interested in our emerging 3.0 product line. Â With the gaining popularity, we decided to give the products their own marketing sites. Â
CMS & Portal
If you’re looking for Conductor CMS and the Portal product, these products can be found at the brand new GetLaunchPoint.com website. Â LaunchPoint is the new name for CMS 3.0 and it includes Portal features that were once sold separately. Â
Forms / App Building with TouchPoint
TouchPoint is now located at GetTouchPoint.com
PS: Â Keep watching in late 2008 for exciting news about our products!
August 25th, 2008
Ariamedia named to Top Dallas Web Design Firms for 4th Consecutive Year
Dallas Web Design firm Ariamedia has been named the 12th largest Web Design studio in 2008 by the Dallas Business Journal, the area’s leading weekly publication for business.
Ariamedia revenues grew 19% from 2007 to 2008 placing it in the top 3 fastest growing design firms on the list.
July 11th, 2008
Ariamedia Redesigns the City of Allen’s Website
The Dallas Morning News released an article today outlining the efforts the City of Allen and Ariamedia took to launch a brand new (2.0) website. You can visit the site at http://cityofallen.org/, to see it in action.
Of note, the article points to a number of features developed by Ariamedia for the City of Allen staff. Utilizing our product TouchPoint, which is an online forms builder and advanced analytic and reporting engine, the City of Allen is staying in touch with their visitors and residents in a much more meaningful and interactive way than ever before.
In addition to aesthetic changes, the site offers a new level of interactivity. Residents can go online to schedule services such as pickup of household hazardous waste and repair of street lights, sidewalks, streets and sewers.
Steve Massey, Allen’s director of community services, said household hazardous waste pickups have nearly doubled under the new Web site.
When citizens use the online forms, they receive an automatic response notifying them that it was received. In addition, the system sends a message to the appropriate city staffer, reducing delays. Another message tells the user when the issue might be resolved.
The simplified process also helps to ensure basic information, such as names and telephone numbers, will be accurate, Mr. Massey said.
“It takes all the mystery out of the note so we can count the information to be correct,” he said.
We are very proud to have been a part of this revolution for the City of Allen, and we are ambitiously looking toward the bright future this relationship holds.
November 28th, 2007
Testimonial: TouchPoint has the best interface of any online product
I thought I’d share a quick statement I heard today from a sales prospect who will likely be a customer shortly. Following a demo of Ariamedia’s award winning forms software Conductor Touchpoint, this individual stated:
"Let me first say that Conductor TouchPoint has the best interface of any Web 2.0 product I’ve seen. Are you sure its not a Windows App? It performs extremely well for a web application."
Ariamedia Blog readers will know that we invested 14 months in development of the core interface technologies for our 3.0 product line including Conductor TouchPoint. Needless to say, we love hearing that. Learn more about our forms and survey software
November 28th, 2007
Ariamedia named to Top 15 Web Design firms in Dallas
For the fourth year in a row, Ariamedia has been named to the Dallas Business Journal’s Top 25 list of Web Design companies in Dallas Fort Worth. We ranked 15th moving up from 22 last year. This list recognizes the largest and fastest growing web design agencies in the metroplex.